Betacam SP videotape of British Railways television commercials from 1966 to 1980

Made:
2002-09-20 in United Kingdom
maker:
British Railways Board

Compilation of British Railways television commercials made between 1966 and 1980. Adverts made by various advertising agencies, including Gerry Poulson Films, Bill Melendez Productions, Allen Brady & Marsh (ABM). Content: 1966 Motorail, 1967 Singing postman (2 versions), 1969 Intercity (food and drinks) 'makes the going easy', 1972 Intercity women singing 'travel like the men do', 1970s Awayday (animation), 1970 Intercity Scotland (6 hours away by Intercity), 1976 Sealink, 1976 Golden Rail, 1980 Intercity business. Total duration: 9 minutes.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.

Details

Category:
Moving Images
Object Number:
2022-1248
Materials:
plastic (unidentified), polyester and magnetic layer
Measurements:
overall: 270 mm x 160 mm x 30 mm,
type:
betacam sp