VHS videotape of British Railway television commercial 'Swan', non-christmas version

British Railways television commercial 'Swan' for the Capitalcard, made by advertising agency GPCC, Geoff Perkin Creative Consultancy limited. This tape contains the non-christmas 1987 version of the advert with new end frames, two 10 seconds versions and two 30 seconds version, used for broadcast in Greater London and on TVS (Television South). Total duration: 1 minute 40 seconds.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.