Advertisement for Technicolor Ltd

PART OF:: The Kodak Museum Collection

Made:: circa 1950 in unknown place

maker:: Technicolor Motion Picture Corporation

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Print advertisement for Technicolor Ltd, entitled 'Colour attracts', with a drawing of butterfly and a cactus in flower, c. 1950.

Technicolor, introduced in 1915, is regarded as the finest colour motion picture process. It evolved through four versions, culminating in the three-colour process which used a beam splitter behind the lens with red, green and blue filters to record the primary colours on three separate monochrome films. The advertising imagery used for this process highlighted the vibrancy of the colours produced.

Details

Category:: Cinematography

Collection:: Kodak Collection

Object Number:: 1990-5036/17358

Materials:: paper (fibre product) and ink

Measurements:: overall: 255 mm x 202 mm

type:: advertisement

credit:: Kodak Collection, National Science and Media Museum

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