Ford Edsel car, 1958. Serial no. X8WX702430, registration no. DBY 475B. The Ford Edsel was launched with considerable publicity on 4 September 1957, branded ‘E-Day’, with a television special ‘The Edsel Show’ aired in October. However despite the publicity the Edsel was unsuccessful and eventually pulled in November 1959. Ford had promised a completely new kind of car, yet the Edsel was essentially conventional with bodywork similar to previous models. Ford Edsel Corsair motor car 1958