VHS videotape of British Railways television commercials from 1988 to 1991

Made:
1991-03-25 in United Kingdom
maker:
British Railways Board
and
Saatchi & Saatchi

Compilation of British Railways television commercials made between 1988 and 1991 by advertising agency Saatchi & Saatchi. Content: 1989 Relax, 1990 Relax more, 1989 Untwist, 1989 Sleepy time, Loo, 1988 Hush hour (short and long versions), 1988 Hair.

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.

Details

Category:
Moving Images
Object Number:
2022-1249
Materials:
plastic (unidentified), polyester and magnetic layer
Measurements:
overall: 200 mm x 120 mm x 30 mm,
type:
vhs