DVCAM digital videotape of British Railways television commercials from 1974 to 1978

Made:
1974-1978 in United Kingdom
maker:
British Railways Board
and
Saatchi & Saatchi

Compilation of British Railways television commercials made between 1974 and 1978. Adverts made by various advertising agencies, including Saatchi & Saatchi. Content: 1978 Sevenoaks, 1978 Movement, 1974 Share a fare, 1978 Seaside (hot and bothered). Total duration: 2 minutes 30 seconds

This videotape along with others in the collection, form a representative sample of British Railways television advertising between the 1960s and mid-1990s. The different adverts feature the breadth of styles and scope of advertising companies used over the years. Some of the agencies represented are J. Walter Thompson Agency (now Wunderman Thompson), GPCC Advertising, Saatchi & Saatchi, Gold Greenless Trott, Abbott Meade Vickers, Allen, Brady & Marsh (ABM). Though, productions details have not been identified for all adverts. Some of British Railways adverts have had popular success and won awards, e.g. Relax, made by Saatchi & Saatchi 1988, promoting Intercity services, won 13 awards from various advertising competitions. The collection also includes different versions of same adverts: regional versions, short (10 seconds) and long (30-50 seconds) versions, seasonal versions.

Details

Category:
Moving Images
Object Number:
2022-1257
Materials:
plastic (unidentified), polyester and magnetic layer
Measurements:
overall: 80 mm x 140 mm x 20 mm,
type:
dvcam