Boots Soltan Easitan tanning lotion in brown bottle

Tanning oils were popular because they increased the intensity of the sun’s rays and made it possible to tan more quickly. In the 1930s, sunbathing had become a popular pastime for pleasure seekers. Some have credited Coco Chanel with starting a trend for tanning, after she got accidentally sunburnt in 1923 on a cruise to Cannes. Tanning was often associated with the French Riviera and affluent beach holidays, making tanning oils seem like part of a luxury lifestyle. However, since the 1970s, there has been an increased awareness of the risks of sun exposure and the importance of protecting the skin with sun cream.